London 2012 Updates

Friday, 17 August 2012

London Olympic Social Media stats

During the London 2012 Olympics YouTube had 231 Million Total Olympic Streams and over 500K Livestreams at its Peak.


The YouTube and NBC’s partnership accounted for a lot of streaming hours over the two weeks of the London 2012 games.

The 231 million total streams worldwide, included streams in the U.S. and 64 other countries.

YouTube says that out of those 231 million streams, 72 million come directly from the International Olympic Committee (IOC's) own YouTube channel.

At one single time, YouTube says that they had over 500,000 livestreams going at the same time.

That YouTube partnership with NBC (YouTube powered NBCOlympics.com) saw over 159 million streams.

The TeamUSA channels saw 6.75 million views of their behind the scenes coverage.

Facebook says users generated over 116 million Olympic themed communications, whilst Twitter announced more than 150 million Olympic themed tweets.

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